Your own rewards program, branded app, real results
The all-in-one loyalty platform for restaurants, cafés and retail in Mexico and the US. Points, stamps and tiers — with a white-label mobile app, multi-location dashboards and a real identification rate that proves the program is working.
No credit card required · Cancel anytime · MXN or USD
What loyalty programs deliver
- +25%
- more customer visits
- Caffenio post-digital, 2024
- 47%
- tickets linked to a member
- Capture rate target
- 90d
- active members tracked
- Industry standard (Starbucks)
- MXN · USD
- Multi-currency from day one
- MXN and USD natively supported
Everything you need to run a real loyalty program
Three pillars built from the best of Square, Marsello, Thanx, Starbucks and Caffenio — plus what nobody else does.
Flexible Rewards. Points, stamps or tiers — you choose.
Configure your loyalty program exactly how you want. Whether it's points per purchase, digital stamp cards, or VIP tiers with multipliers, your customers will love earning rewards in their language and currency.
Award points based on purchase amount in MXN or USD. Customers redeem points for rewards from your custom catalog.
Digital stamp cards — buy 10 get 1 free. Simple and effective for repeat visits in cafés, beauty, and quick-service.
Bronze, Silver, Gold — reward your best customers with point multipliers and exclusive perks, just like Starbucks.
Your Branded App. A white-label app with your brand.
Each business gets its own mobile app published on the App Store and Play Store. Your logo, your colors, your name — customers will never know it's powered by us.
Set your colors, logo and app name. Preview changes in real-time before publishing to the stores.
Customers show their QR code, cashiers scan it. Points added instantly. No physical cards needed.
Manage every branch from one dashboard. Track performance per location and switch with one click.
Operator Analytics. Know what's actually working.
Real-time KPIs that go beyond points counters: identification rate, member lift, RFM segments, and a points liability tile. The metrics that the best loyalty programs in the world track every day.
What percentage of your tickets are linked to a member? Nobody else surfaces this metric — and it's the one that proves your program is working.
Average ticket of identified members vs anonymous customers. The number you'll show your boss.
Best, Loyal, New, At Risk and Lost — clickable tiles that filter your customer list and become a campaign in one click.
The operator dashboard, real and live
This is the home screen every operator sees — KPIs, segments, top customers and a live activity feed. Not a stock photo.
- Maria earned 50 points · Centro1m
- Carlos redeemed Free Latte · Polanco2m
- Jane redeemed 200 points · Downtown3m
Why operators pick Xtarly Rewards
Built from research on the best loyalty platforms in the US and Mexico — and adding what they all miss.
| Feature | Xtarly Rewards | Square Loyalty | Fivestars | Punch cards |
|---|---|---|---|---|
| White-label mobile app (App Store + Play Store) | ||||
| Multi-currency MXN + USD natively | ||||
| Tickets without a customer (identification rate) | ||||
| RFM segments clickable from the dashboard | ||||
| Points liability as a real money number | ||||
| Multi-location with per-branch analytics | ||||
| WhatsApp as a first-class channel | ||||
| Full English + Spanish UI for operators and customers |
Comparison based on publicly available product documentation, help centers and demos as of 2026. Competitor names are trademarks of their respective owners.
Plays nice with the tools you already use
From WhatsApp Business to your POS, Xtarly Rewards plugs into the channels and systems your team already lives in.
Simple, transparent pricing
Pick the plan that fits how branded your loyalty experience needs to be. Every plan includes a flat monthly minimum and metered transactions above the included quota.
Shared
- Shared Xtarly Rewards marketplace app (no white-label)
- Up to 600 transactions / month included
- $0.05 per additional transaction
- Full operator dashboard with KPIs & RFM
Branded
- Your own white-label app (template-based)
- Up to 2,000 transactions / month included
- $0.05 per additional transaction
- Full operator dashboard with KPIs & RFM
- WhatsApp Business notifications
Premium
- Fully custom mobile app (bespoke design)
- Up to 6,000 transactions / month included
- $0.05 per additional transaction
- Full operator dashboard with KPIs & RFM
- WhatsApp Business notifications
- REST API and webhook access
- Priority support and onboarding
Founder Lifetime
- Limited to the first founders
- No recurring monthly fee, ever
- All Branded plan features included
- Limited cohort — closes when full
Meet Xtarly
Your loyalty program starts today
Xtarly guides you every step of the way. Launch your branded rewards app in days, not months — and turn visitors into regulars.
Frequently asked questions
Do you have any questions? We have got you covered.
How does the white-label app work?
We build and publish a fully branded mobile app for your business on the App Store and Play Store. Your logo, your colors, your name — customers see only your brand. We handle the publishing process and store reviews.
What types of loyalty programs are supported?
Points (earn per purchase amount), Stamps (buy X get 1 free), and Tiers (VIP levels with multipliers). You can configure the rules to match your business in either MXN or USD.
How do customers earn and redeem rewards?
Customers show their QR code at the register, the cashier scans it, and points are added instantly. Redemptions work the same way — simple and fast. No physical cards, no friction.
Can I manage multiple locations?
Yes, you can add unlimited branches depending on your plan. Each branch tracks its own transactions and analytics, and the dashboard has a global location selector that filters every widget.
What is the identification rate and why does it matter?
It's the percentage of your tickets that are linked to a known member. In a cash-heavy economy like Mexico — and even in many US small businesses — most tickets have no customer attached. The identification rate is the single most important metric for proving your loyalty program is actually working, and we're the only platform that surfaces it.
Can I integrate with my POS system?
Yes. We offer a REST API for POS integrations and a built-in cashier panel for businesses without a POS. Your POS can automatically register transactions and award points without manual input.
Do you support WhatsApp campaigns?
Yes — WhatsApp is a first-class channel for the Mexican market and works equally well in the US. You can send campaigns, transactional notifications and birthday rewards directly through WhatsApp Business.
How does the free trial work?
Start a 14-day free trial with no credit card required. You'll have access to the full platform — dashboards, branding, branches, the cashier panel and the identification rate metric — for two weeks. Cancel anytime.
Get early access
Be among the first to get access to Xtarly Rewards.