Bring customers back. And see it in the numbers.

Your customers keep a stamp or points card in Apple Wallet or Google Wallet, with no app to download. Your cashier scans it at checkout, and your dashboard shows what share of your sales came from customers who came back.

No charge for 14 days. Card required; cancel from your dashboard anytime.

See how it works

Xtarly Rewards is a loyalty program platform for restaurants, cafés, retail and service businesses in Mexico and the United States: points, stamps or tiers with a card in Apple Wallet and Google Wallet, a QR cashier app and, if you want it, a mobile app under your brand. From $19 USD per month.

Café Xtarly loyalty card on a customer's phone: QR code, Bronze tier and the Add to Apple Wallet button

What we know about keeping customers

60-70%
chance of selling to a customer who already bought from you (vs 5-20% for a new one)
+25-95%
potential profit growth when returning customers rise 5%
90d
define an active customer
5-25x
more expensive to win a new customer than to keep one

Sources: Marketing Metrics (Farris et al.) · Bain & Company, cited in Harvard Business Review (2014) · RFM analytics convention

Businesses that trust Xtarly Rewards

Eyes Beauty Lashes and Brows loyalty card in Apple WalletEyes Beauty Lashes and Brows
Yadira Arceo Makeup loyalty card in Apple WalletYadira Arceo Makeup
Keikliz Repostería & Café loyalty card in Apple WalletKeikliz Repostería & Café
Macario café loyalty card in Apple WalletMacario café
Mio Pier | Brunch House loyalty card in Apple WalletMio Pier | Brunch House
MUAMUA loyalty card in Apple WalletMUAMUA
Blondie Matcha + street coffee loyalty card in Apple WalletBlondie Matcha + street coffee
Impacto Creativo Café loyalty card in Apple WalletImpacto Creativo Café
Esencia Perfumería loyalty card in Apple WalletEsencia Perfumería

Free · under 2 minutes

What would your business's card look like?

Pick your colors, upload your logo and see your card in Apple Wallet and Google Wallet before creating an account. We'll save it for you.

  • No account, no credit card
  • Apple Wallet and Google Wallet
  • Your logo, your colors, your stamps or points
Tarly, the Xtarly mascot, pointing at a coffee shop's stamp card in Wallet

What you need to make your program actually work

Rewards, a card on the phone, an app if you want one, and a dashboard that tells you if it is working.

Rewards your way

Points, stamps or tiers: you choose.

Set up your program the way you want: points per purchase, a stamp card, or tiers with multipliers. You set the rules and change them whenever you like.

Points program
Points program

Award points based on purchase amount in MXN or USD. Customers redeem points for rewards from your custom catalog.

Stamp cards
Stamp cards

Digital stamp cards: buy 10, get 1 free. Simple and effective for repeat visits in cafés, beauty and quick-service.

Tiers
Tiers

Bronze, Silver, Gold: reward your best customers with point multipliers and exclusive perks per tier.

Card on the phone

Google Wallet and Apple Wallet, with no app to download.

Your customers keep their loyalty card in the wallet their phone already has. No downloads: they show the card at checkout and earn points or stamps on the spot.

Apple Wallet
Apple Wallet

Native card on iPhone. Automatically appears on the lock screen when the customer is near your location.

Google Wallet
Google Wallet

Works on Android phones with Google Wallet. The card is always at hand, ready to scan.

Push notifications
Push notifications

Send promotions, earned points and reminders directly to the card. No email, no extra app.

Shared app

One app, already published; your business shows up inside.

Your customers download the Xtarly Rewards app, already live on the App Store and Play Store. They join your program with a QR scan and see their history, rewards and digital card from day one.

Ready to download
Ready to download

App already published on App Store and Play Store. Your customers find it by searching 'Xtarly Rewards', no launch wait required.

Multi-business
Multi-business

A customer can join multiple businesses in the same app. More reasons to open it, more visits for you.

Wallet included
Wallet included

Every customer also gets their card in Apple Wallet and Google Wallet, included at no extra cost.

Your own app

A white-label app with your brand.

On the Branded or Premium plan we publish an app on the App Store and Play Store with your logo, your colors and your name. Your customers download it as yours; we handle the technical side.

Your own app
Custom Branding
Custom Branding

Set your colors, logo and app name. Preview changes in real-time before publishing to the stores.

QR Code Scanning
QR Code Scanning

Customers show their QR code, cashiers scan it. Points added instantly. No physical cards needed.

Multi-location
Multi-location

Manage every branch from one dashboard. Track performance per location and switch with one click.

Your numbers

Know what's actually working.

More than a points counter: what share of your sales comes from members, how much more they spend than everyone else, which customers are about to leave, and what you owe in pending rewards.

Identification rate
Identification rate

What share of your tickets got linked to a program member? If 60 of today's 100 tickets were members, your rate is 60%. It is the most direct sign the program is actually being used at checkout.

How much more members spend
How much more members spend

Average ticket of your members against unidentified customers. If members spend more per visit, this is where you see it.

Customer groups
Customer groups

Best, loyal, new, at risk and lost: click a group to filter your customer list or turn it into a campaign in one click.

This is your dashboard

Your business's home screen: your numbers, your customer groups and the latest from checkout.

Sample figures to show the dashboard; they are not data from any customer.

All locations
Last 30 days
MXN
Identification rate
47%+8%
Member lift
+25%+3%
Revenue from members
62%+5%
Active members (90d)
1,243+12%
Points earned vs redeemed
Points liability
$12,450 MXN
124,500 pts × $0.10
Best
124
Loyal
87
New
56
At risk
34
Lost
12
Recent activity
  • Maria earned 50 points · Centro1m
  • Carlos redeemed Free Latte · Polanco2m
  • Jane redeemed 200 points · Downtown3m

Plays nice with the tools you already use

From WhatsApp Business to your POS, Xtarly Rewards plugs into the channels and systems your team already lives in.

AI assistant (Claude and ChatGPT)
MCP connector: set it up by chatting
WhatsApp Business
Campaigns and notifications from your own number
POS / Cashier
XtarlyPOS, connectors or API
QR identification
In-store customer scan
iOS & Android app
Under your brand, on Branded and Premium
Email
Transactional and marketing
Analytics export
CSV and BI integrations
Multi-location
Sync across all branches
Webhooks & API
To connect your own system

Plans with a flat monthly fee, no per-transaction charges

Each plan adds more: branches, an app for your customers, point-of-sale integrations and, on the higher plans, an app with your own brand.

A flat monthly fee with no per-transaction charges, and a 14-day trial to get started.

Not sure which reward to give or how many stamps to ask for? Calculate your reward

Wallet

  • Stamp or points card in Apple Wallet and Google Wallet
  • Your customers download nothing: the card lives in their phone's wallet
  • Alerts on the card: to customers who have not visited in a while, who walk near your store, or who are close to their reward
  • Up to 2 branches
  • Dashboard with your numbers: how many customers came back, what they spend, and what share of sales comes from members
  • Ready-made customer lists: best, new, at risk of leaving, and lost
  • Connects with XtarlyPOS, our point of sale
  • Birthday greeting and a coupon for customers who stopped coming, sent automatically
  • Invitation to leave a Google review straight from their card
  • WhatsApp Business with your current number, as a paid extra
See Wallet plan details
14-day free trial — card required at Stripe checkout
$19 / month
Recommended

Shared

Everything in Wallet, plus:

  • Your business inside the Xtarly Rewards app on iOS and Android
  • Alerts on the card, plus 2 push notifications per week in the app
  • Up to 5 branches
  • Connects with your point of sale: Loyverse, Mercado Pago, Odoo and more
  • Delivery QR per order: your register prints a code, it goes in the bag and the customer claims their stamps or points on their own
  • WhatsApp Business campaigns and notices included, with your current number
See Shared plan details
14-day free trial — card required at Stripe checkout
$29 / month

Branded

Everything in Wallet, plus:

  • Your own app on the App Store and Play Store, with your logo and colors
  • Alerts on the card, plus push notifications in your app
  • Up to 10 branches
  • Connects with your point of sale: Loyverse, Mercado Pago, Odoo and more
  • Delivery QR per order: your register prints a code, it goes in the bag and the customer claims their stamps or points on their own
  • WhatsApp Business campaigns and notices included, with your current number
  • Your business also in the Xtarly Rewards app (2 push per week)
  • Priority support
See Branded plan details
$99 / monthContact sales

Premium

Everything in Wallet, plus:

  • Mobile app designed around your brand
  • Alerts on the card, plus push notifications in your app
  • Branches tailored to your operation
  • Connects with your point of sale: Loyverse, Mercado Pago, Odoo and more
  • Delivery QR per order: your register prints a code, it goes in the bag and the customer claims their stamps or points on their own
  • WhatsApp Business campaigns and notices included, with your current number
  • Priority support and onboarding
  • We build the plan around your operation: let's talk
See Premium plan details
From$299 / month

The final Premium price is quoted based on the number of branches and the scope your operation needs; the total amount and currency are confirmed before you sign up.

Contact sales

**Price in USD. Renews automatically every month. We email you at least 5 days before each charge, with amount and date, and you can cancel anytime from your dashboard, no penalty.

Applicable taxes are shown before you confirm payment.

Available now

Download the apps

One for your customers, one for your checkout team. What happens in one shows up in the other.

For customers

Xtarly Rewards

Earn points, redeem rewards and check your visit history from your phone.

For cashiers

Xtarly Cashier

Scan the customer's QR, record the sale and redeem rewards from the counter.

Built for your kind of business

Sample cards by business type. Yours carries your logo, your colors and your program.

  • Sample loyalty card for RestaurantsRestaurants
  • Sample loyalty card for Coffee shopsCoffee shops
  • Sample loyalty card for GymsGyms
  • Sample loyalty card for BoutiquesBoutiques
  • Sample loyalty card for SpasSpas
  • Sample loyalty card for BakeriesBakeries
  • Sample loyalty card for Beauty salonsBeauty salons
  • Sample loyalty card for PharmaciesPharmacies
  • Sample loyalty card for Vet clinicsVet clinics
  • Sample loyalty card for Car washesCar washes
Tarly, the Xtarly Rewards mascot, waving

Meet Tarly

Start today; your first card is ready in minutes

Design your card, print your QR and start stamping today. Tarly walks you through it.

Frequently asked questions

What owners ask us most before signing up.

No. On every plan the card is saved to Apple Wallet or Google Wallet, which already come with the phone: the customer scans your QR, taps "Add to Apple Wallet" or "Add to Google Wallet" and that's it. The mobile app exists from the Shared plan as an extra channel, never as a requirement.

Customers show their QR code at the register, the cashier scans it, and points are added on the spot. Redemptions work the same way. The QR lives in the Apple Wallet or Google Wallet card, or in the mobile app, so there are no physical cards.

A phone or tablet with the Xtarly Cashier app, available on the App Store and Google Play; no need to buy a reader or a tablet. The customer shows the QR on their card, the cashier scans it, and the stamp or points are added right away. If you use XtarlyPOS, or a connected point of sale on Shared or above, the sale is recorded on its own.

On Wallet or Shared, the same day: create your account, pick stamps, points or tiers, upload your logo and download the QR poster. Printing it is the slow part. A branded app (Branded or Premium) takes longer because it goes through App Store and Google Play review.

Points (earn per purchase amount), Stamps (buy X get 1 free), and Tiers (levels with multipliers). You can configure the rules to match your business in either MXN or USD.

Yes. There are 15 connectors you turn on from the dashboard with no coding: Alegra, Bsale, CleanCloud, Clip, Clover, Epos Now, Lightspeed X-Series, Loyverse, Mercado Pago, Odoo POS, Poster, Shopify, Square, SumUp and Toast, available from the Shared plan. On Wallet the integration is with XtarlyPOS, our own point of sale. For a custom system there is a REST API, and without a point of sale the program runs fully with the cashier app.

Yes, with the Branded or Premium plan. We publish a mobile app on the App Store and Google Play with your logo, your colors and your business name. Your customers download it as if it were yours; we handle the entire technical publishing process.

It is the percentage of your checkout tickets linked to a loyalty member. If 60 out of 100 daily tickets belong to members, your rate is 60%. You see it on your dashboard by branch and period, and it climbs when your cashier scans on every purchase.

Yes. Every plan includes a number of branches: 2 on Wallet, 5 on Shared and 10 on Branded. Each branch tracks its own transactions and analytics, and the dashboard has a global branch selector that filters every widget. If your operation needs more, the Premium plan is tailored to your chain — let's talk.

Yes. You can send campaigns, notices and birthday rewards through WhatsApp Business, in Mexico and in the US. It is included from the Shared plan; on Wallet you turn it on as a paid extra. You use your own number: connect it in one click from the dashboard, keep your chats and keep replying from the same WhatsApp Business app.

Yes. Connect Claude or ChatGPT to your Xtarly account and set up your program, rewards, coupons and campaigns by chatting: you ask for what you want, the assistant shows you what will change and applies it once you confirm. It never receives your customers' personal data, only your program settings and your business totals. It works on every plan; the step-by-step guide is in the documentation section.

The trial lasts 14 days with full access: dashboard, card design, branches, the cashier app and the identification rate. On Wallet and Shared it starts by entering your card in Stripe, but nothing is charged during the 14 days and you can cancel anytime from your dashboard. Branded and Premium start with a demo with our team.

Still have questions?
Message us on WhatsApp. The assistant replies right away; a person follows up Monday to Saturday, 9:00 to 18:00 (Guadalajara time).
+1 408 351 4124
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Controller: Rodrigo de la Torre González, Av. Vallarta 4327, Zapopan, Jal., Mexico. We use your email to send you the monthly Xtarly newsletter. See our full privacy notice. You can unsubscribe at any time from the link in every email or by writing to atencion@xtarly.com.