Ratings
Ask for stars right after enrollment, invite every customer to review you on Google, and get their feedback in private too.
Ratings turns the moment a customer has just signed up —while they're in your business and in a good mood— into Google reviews, and gives you their feedback in writing along the way.
How it works
Every customer gets the same invitation to Google, whether they gave 1 star or 5. Filtering who gets asked is against Google's policies and puts your listing at risk — and a business with nothing but perfect reviews reads as suspicious anyway. The private comment doesn't replace the review: it gives you the actionable detail a public review often leaves out.
The rating is asked only once in the customer's lifetime. Anyone who already rated you never sees the question again — not when they come back through your QR, not in the WhatsApp survey — because Google allows one review per account and business: a second request can't produce a second review, only annoyance.
Turning it on
When you connect your listing, the review link fills in automatically and the star widget starts showing to your customers. If you have more than one location, you can connect a different listing per branch (the branch listing takes priority over the business-level one).
Prefer to do it by hand? On the same tab you can paste your review link directly. To find it: open your Google Business Profile and use the "Ask for reviews" button — that's where the short URL you need comes from.
We accept https links from g.page, google.com or maps.app.goo.gl. For example:
https://g.page/r/…/reviewWith no link configured the star widget is not shown to your customers. If you clear the link, it stops appearing immediately.
Review request after a visit (app and wallet card)
Besides the moment of enrollment, Xtarly invites customers to rate you after a visit, with no WhatsApp. A few minutes after a customer earns stamps or points (30 by default), they get a message asking how their visit to your business went. The default text is in Spanish and you can edit it.
- In the app (plans with an app), tapping the message opens the rating form.
- On the Apple Wallet or Google Wallet card, the message carries no link: it sends the customer to the Califícanos section on the back of their card, which opens your Google listing. If the customer has the app, they get it there and not twice.
| Rule | What it means |
|---|---|
| Only once | It is sent only once in each customer's lifetime. If the card message was never delivered, it is tried again on their next visit. |
| Hours | It only goes out between 9:00 and 21:00, Central Mexico time. A late visit pushes it to 9:00 the next day. |
| Who does not get it | Anyone who already rated you, anyone who unsubscribed from your emails, and anyone who already got the WhatsApp survey for that same visit. The card message also skips anyone who already opened your Google link. The rating they gave makes no difference. |
| What it needs | For the app: the customer having the app with notifications on. For the card: your Google listing connected at the business level, and the customer having the card in their wallet. If you have several branches, the back of the card opens the business listing, not the listing of the branch they visited. |
You turn it on and off in Ratings → Settings, under Post-visit review request, or in Notifications → Automations, under Rate us after the visit: it is the same switch. The text and the delay (30 minutes, 1, 2 or 4 hours) are edited in Notifications. It starts On and is available on every plan. If your business was already on Xtarly before September 27, 2026 and had its Google listing connected, the message has been on since that day: if you would rather not use it, turn it off there. Your customer can also stop card messages from the pass notification settings on their phone.
The rules are the same for all your customers: the message does not tell apart who had a good visit from who had a bad one.
The Ratings screen
In the sidebar, Ratings brings everything together. At the top, the always-visible KPIs: average rating, reviews received, negative reviews (3★ or fewer) and already reviewed you on Google — of the customers who rated you, how many went through to Google. That last one is the number that matters now that we know Google allows one review per person: not how many times each customer reviews, but how many distinct customers you reached.
You can filter by star count, by branch (if you have more than one) and by date range. Filters live in the URL: copy the link and share it with your team with the filters already applied.
My ratings
The list of stars and comments your customers left, with the customer's name (linked to their profile), their branch and the date. Every rating is its own row: if a customer rated you in August and rated you again in September, you see both, each with the moment that prompted it. If a customer deleted their account, their rating is kept but shows as Deleted customer: you keep the data without keeping who said it.
Google reviews
The Google reviews tab brings your public listing into the dashboard: overall rating, total review count and up to 5 highlighted reviews with author, stars and text (Google shares at most 5 per listing). See all on Google opens your full listing, and the Refresh button pulls the latest copy. If you filter by branch, you see that branch's listing. You'll also see how many new reviews your listing gained over the last 90 days: it comes from a daily snapshot of your listing, so it's the growth of the total, not the list of who left them (Google doesn't say who reviewed, and matching that to your customers would be guesswork). On a freshly connected listing it takes a couple of days to show up.
That closes the loop without leaving Xtarly: enrollment stars tell you how today went, and Google reviews show you what the world sees about your business.
Making the most of it
- Check it weekly. Three 2-star comments about the same thing are worth more than any survey.
- Put the QR where the customer has already been well served — the rating is asked right after enrollment, so the enrollment context is the review context.
- Never offer anything in exchange for a review. A discount for rating you breaks Google's policies and can cost you the reviews — or the whole listing.